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So you’re here to find the Mailchimp alternatives which are not only user friendly but also offer fantastic features with a chance for your business to grow. Moreover, an alternative that is also pocket friendly.

In a matter of minutes and without a single line of code, Zapier allows you to automatically send info between Mailchimp and WordPress. Get started with workflows like: Post new Mailchimp campaigns on WordPress. Or check out the rest of our guided workflows. Save time with Zapier; it's free to try. Do it all with Mailchimp Bring your audience data, marketing channels, and insights together so you can reach your goals faster—all from a single platform. Get your business online Give your brand a home with a custom domain.

Why would anyone want to look for an alternative? Despite being the most popular email automation and marketing platforms, Mailchimp is a bit too difficult for a growing brand.

The templates in Mailchimp are quite appealing for small businesses along with the A/B testing and segmentation options but these features do not help in the long run.

Mailchimp has also a lot of strict rules that sometimes made the importation of new contacts very difficult.

You’re lucky to find plenty of free and premium Mailchimp alternative with the best features that may help you more like Mailchimp.

Best Mailchimp Alternatives – Our Experts Top 10 Picks

If you think that Mailchimp can offer you all, remember that it’s a little too pricey. So, the following best Mailchimp alternative have your back.

1. ConvertKIT

ConvertKit targets creators such as artists, bloggers and course instructors.

The best feature that ConvertKit offers is the segmentation and email automation tool. You can promote any kind of business of your own. All that is needed is the niche.

ConvertKit helps you share ideas, connect with a wider audience, and earning.

You start by creating a landing page where you drop your ideas for the followers/visitors. Creating the landing page is just a matter of a few minutes after you sing up on ConverKit.

Features:

• Personalization and segmentation
• A/B testning
• Landing page builder
• Integrated with Ecommerce(Gumroad, Digital Downloads, WooCommerce, and Shopify)
• Subscriber centric
• Automated emails
• Subscriber stats management
• Social media lead Ads through Zapier integration

Pricing:

ConvertKit offers different prices for every stage of creativity with varied number of email subscribers. Both monthly and yearly packages are available with a free 2 months package in yearly payment plan.

The free plan offers management of 1000 subscribers only while the other two offer for more. If you plan to migrate to another tool, Automate funnel and sequence, social media lead integration then you will need to upgrade to the creator plan.

2. SendinBlue

The second in the runner up list is SendinBlue. It is more like a software where you can include multiple aspects of marketing.

It manages numerous actions such as social media ads, CRM tools, SMS messages and email drop campaigns.

It also offers a free plan which has several features common with the premium plans. Nevertheless, it limits the number of daily emails to 300 per day. It makes it least ideal among the other options in the list.

SendinBlue offers multiple integrations, SMS sending and sales CRM, uploading unlimited contact and transactional emails.

Not only this, the segmentation options are also numerous with real time analytics and reporting, personalized SMS options, free user and emails.

Features:

• Live chat
• SMS marketing
• Email marketing
• Segmentation, automation and stellar marketing
• Transactional emails
• Facebook ads
• Landing pages and CRM tools

Pricing:

3. Sendy

Sendy is the most pocket-friendly of all. That is probably the best thing about it. However, the features it offers are still very important and competitive to the Mailchimp.

Sendy is a self-hosted application for email newsletters where you can send trackable emails. It connects you to Amazon Simple Email Service (SES). Therefore, it is very easy to send bulk emails at a low cost and ensuring deliverability.

You can see the progress of almost all the campaigns in the form of data and charts. Your white labeled accounts can be grouped to ease access for the client to their brands. Moreover, you can adjust the client privileges and set a monthly sending limits.

Sendy is recommended for advanced tech experts like dev-ops because you have to self-host it and also configure AWS mail services.

Features:

• Custom domains
• Zapier and other Third party integrations
• Unsubscribe, complaint, bounce management
• List segmentation
• Autoresponders
• Send cheaper newsletters
• Google reCAPTCHA and analytics support
• Two factor authorization
• Amazon SES region support

Price:

Sendy requires one-time payment of $69. And it’s all yours.

4. MailPoet

Mailpoet is actually a newsletter plugin for WordPress with over 300,000 websites already integrated with it. You can use it for automation email marketing, post notification and newsletter sending for WooCommerce as well.

With the help of MailPoet, you can easily and directly ad images and content in to the media library. It provides onboarding emails with an automated series. So if you have a busy blog, you can use MailPoet to automatically send emails.

You can enjoy plenty of advanced features with design options. Quick preview options give you a view of how your emails look. The stunning templates do not want any designing skills for the user.

So, you can spend more time in developing your ideas instead of styling.

90% of the customers show happiness score for MailPoet.

Features:

• Organization and list Segmentation
• WooCommerce customer list
• Last post notification
• Drag and drop designer form
• Analytics and statistics
• Autoresponders
• Drag and drop newsletter
• Works from the WordPress dashboard

Pricing:

The price varies with the number of subscribers.

5. Campaign Monitor

Campaign Monitor offers very straightforward automation tools and email marketing. This is the reason the market of Campaign Monitor is huge comprising over 250,000 businesses with 2 million marketers throughout the globe.

It offers complete customization with precise adjustments of the email with an email builder. Moreover, you can freely customize any design or template to display the ad without any coding.

Free templates are also available as a starter. So you can professionally design a template for the targeted audience and preview how it works. Different templates are available for all the related niches of email marketing.

For example, event promotions, newsletters, product announcements, and marketing offers.

Features:

• User generated reviews and content
• Premade automation recipes for ecommerce
• Commerce based behavioral targeting
• Integrated with shopify, BigCommerce and WooCommerce
• Email analytics
• Email templates and builders

Pricing:

The price increaes with the increased number of contacts. Here is the detail of the plan for 1500, 15,000, and 35,000 emails

Mailchimp Wordpress Signup

6. Tiny Letter

TinyLetter is entirely free. It is a sub-project by MailChimp.

TinyLetters is specifically designed for general people to send regular emails about digests, updates and dispatches for personal use.

This is the best alternative for people who do not intend to send emails for business purposes.

Features:

• Straightforward text editor
• Personal and simple sign up
• Allows Conversation and replies

Pricing:

Free

7. Aweber

Aweber as alternative is really helpful in terms of its features and integrations. Aweber helps the businesses to personalize the marketing endeavors and audience that you want to target.

Its distinct features help you create long-lasting and sustainable relations with the business prospects such as your customers.

What’s more, it offers numerous integrations. The most important one is the ecommerce integration like with Shopify or Magento. Not only this, it also provides testing options.

Above all, the prices are very nice with such a feature-full platform.

Features:

• Autoresponders
• Template library with HTML templates
• Email marketing analytics
• Mobile app
• Bulk email campaigns and segmentation
• Tracking options

Pricing:

Following are the details of basic features that are different for the two plans.

8. MailerLite

We included Mailerlite in the list because it is a featured packed software. It is specifically designed for small and medium enterprises who strive to grow their email list.

It is very easy to use with simple UI. It offers one of the most reliable customer support and email newsletter template.

It provides a good support to anyone who needs help with implementation and designing of the strategies for email marketing campaign.

Above all, it creates pdf brochures which are easily shared with the customers. With these brochures you can also enhance your marketing efforts.

Mailerlite is a very good option for all kinds of freelancers including bloggers, designers or writers, and not to mention SMEs.

Features:

• Embeddable web forms
• Pop-ups and landing page builders
• Newsletter templates, editor, file manager
• Subscription manager
• Email automation tools
• Integrations
• Customer service

Price:

9. ActiveCampaign

ActiveCampaign gives the best customer experience automation service. It does not only automate the email but also the entire customer experience.

It is best in terms of automation, personalization, segmentation and orchestration.

More than 120,000 businesses are using ActiveCampaign for customer engagement. Therefore, it is well-suited for all types of customers. And includes all the enterprises including small and medium.

ActiveCampaign offers easy to use, flexible and powerful tools.it has a very advanced automation capability. It allows you gather the customer data at one central place.

Features:

• Abandoned cart reminder
• Shopify email reminder for repurchase
• Notification on purchase
• Website personalization
• Segmentation
• Automation map
• Free design services
• Email autoresponders
• Salesforce integration

Pricing:

10. OmniSend

OmniSend offers an easy to use ecommerce platform for automation, sms ad email marketing. You can easily boost sales and newsletters with the potential SMS, segmentation and automated emails.

The prebuilt automations help in transactional emails, welcome series and cart abandonment.

Moreover, segmentation helps you group your targeted customers with the texts and emails.

The email marketing tool efficiently integrates ecommerce tools such as Magneto, WooCommerce, BigCommerce, Shopifyplus and Shopify.

Features:

• Email campaigns
• Automation and SMS campaigns
• Audience segmentation
• WebPush notification
• Email account migration
• Deliverability support

Pricing:

Top Free MailChimp Alternatives Picks

We have included the alternatives of Mailchimp that are suitable for ecommerce stores and small businesses. These alternatives are absolutely free.

1. MailJet

The free plan of MailJet limits the number of emails to 200 emails per day and only 6000 per month. It provides a good option for transactional emails with the help of API.

MailJet is not suitable for email marketing because it does not allow sending promotional email to more 500 subscribers in a day. However, it gives your access to an extensive list of contacts.

2. MailerLite

It offers a forever free plan which is easy to upgrade with the increase of subscriber. The free plan offers over 12,000 emails per month. However, it limits the contacts to 1000 only. In the free plan, you can access the A/B testing, campaign segmentation and ecommerce integrations.

If you are a beginner, this plan is best for you. The free plan, however, adds the MailerLite logo in each of your email.

3. Moosend

The free plan of Moosend is the best among the platforms mentioned in the above list. However, it also limits the subscribers and contacts to 1000.

The best thing about Moosend is that it offers all the main features and unlimited emails. It does not include transactional emails and hosted landing pages.

4. Sendinblue

Sendinblue offers email templates and builders with transactional emails, APIs, workflows and advanced segmentation. It limits the emails to 300 contacts with the logo of Sendinblue.

5. Omnisend

Omnisend offers 15,000 emails but the contacts are unlimited. However, it is not integrated with behavioral targeting and ecommerce.

6. Sender

The free plan of Sender offers 15,000 emails and 2500 subscribers per month. All features are common with paid plans with no extra restrictions. The only difference is that it include Sender’s logo in the emails.

7. SendPulse

The free plan restricts the subscribers 500 with the limited features. It does not allow you access to advanced reporting and analytics, user access levels and segmentations. If you are at the early stage of the business, then it gives you a better start.

8. Zoho Campaigns

Zoho campaigns offer 12,000 emails and 2,000 subscribers each month. It provides personalization, a/b testing and segmentation with dynamic content.

The free package does not include smart marketing automation and ecommerce integration. Like other free platforms, Zoho also adds its branding in all the emails.

Summary

Mailchimp is indeed a leader in all the automation and email marketing platforms. It is however, the fastest and most pricy among all. It makes the brand look around for a reasonable option.

Good alternatives of Mailchimp are easy to choose with such a number of alternatives where both premium and free plans are available. These alternatives may perhaps offer more features than Mailchimp.

Selling physical and digital goods online has become wildly popular. In fact, eCommerce is booming and website owners are trying to find ways to reach customers before, during, and after they make a purchase. One of the very best ways to do this is to use Mailchimp and WooCommerce together to reach customers.

Online digital marketing plays a huge role in the way an audience sees, understands, and interacts with a brand. There are so many ways you can market a brand online. from placing ads to using social media, the ways you market will directly affect your sales.

One of the best ways to market to an audience is through an email newsletter. While there are actually quite a few This allows for a solid start to marketing and gives you (the website owner) a good way to reach your audience (customers both current and potential).

You actually don’t have to be selling products and services to have an email newsletter. However, if you are, then this is a great way to build on sales and expand.

There are actually several excellent email marketing services available to choose from. However, today we are going to focus on Mailchimp because of the integration it allows with WooCommerce.

Combining these two giants together will provide you with a very popular and strong channel to reach your audience.

What is MailChimp?

Simply put, Mailchimp is software that gives you the ability to create and manage mailing lists, newsletters, automated campaigns, and more. It basically gives you every tool imaginable and puts you in the driver’s seat when it comes to marketing.

One of the best things about using Mailchimp for marketing is that it has the most robust free plan available. You can have up to 2,000 subscribers and send out up to 12,000 emails a month for free. After that, they have very fair pricing tiers, as well as a “pay as you go” option.

The paid options do provide more available tools, as well as get rid of MailChimp’s branding. However, all-in-all, the free version of Mailchimp is very robust and comes with a ton of marketing tools.

What is WooCommerce?

Adding Mailchimp To Wordpress

WooCommerce is an open-source eCommerce plugin that you can use to sell both physical and digital goods online right from your website. It is the most popular online selling platform available and integrates directly into your WordPress website via the plugin.

Again, much like Mailchimp, the WooCommerce platform is free. The free download gives you everything you need to see products online in just a few minutes. From shipping to payment gateways, the free version has it all.

From there, the software makes available dozens and dozens of paid extensions and add-ons that can help transform your online store into an eCommerce machine.

Since Mailchimp and WooCommerce are both leaders in their respective industries, it is only natural to combine them to boost online sales. You can set up all of this using a solid web host provider that supplies you with all the tools needed to build and run an online store.

Let’s take a look at the plugin we are going to use today in order to integrate Mailchimp into WooCommerce. We will also go over the plugin connection and setup together.

Note: This assumes that you already have WooCommerce installed and set up. It also assumes that you already have a Mailchimp account. If not, please go open a free account at this time. Your hosting environment also needs to meet WooCommerce minimum requirements of PHP 7.0 or higher.

Mailchimp for WooCommerce

Mailchimp for WooCommerce gives you the ability to automatically sync customer purchase data to your MailChimp account. This makes it easier for you to send targeted campaigns and automatically follow up with customers post-purchase.

You will also be able to build personalized emails to your customers, recommend products, recover abandoned carts, and measure the ROI (return on investment) of your marketing efforts.

It gives you a direct link from your eCommerce store to your mailing list, allowing you to better develop an eCommerce marketing strategy.

The plugin is lightweight and is easy to install and activate. It comes with a ton of functionality as well. Some of the main features include:

• Sync audience to Mailchimp with purchase data
• You can also sync new subscribers when they create accounts or opt-in
• Set up multiple marketing automations
• Show product recommendations
• Track purchase history and data
• View detailed data from Mailchimp dashboard
• Find new customers using social media sharing and ads
• Create and embed popup forms
• Add discount codes from WooCommerce to your emails
• Create landing pages when needed

The plugin offers everything you need and much more to gain subscribers, boost online sales, and market to a target audience that you have built.

Let’s take a look at how to get the plugin installed and activated.

Install and Activate Plugin

In order to connect Mailchimp to WooCommerce and start boosting sales and marketing to your audience, you first need to install and activate the plugin.

You can do this by going to the Plugins page in your WordPress admin dashboard. Simply search the plugin by name and install it right from there.

Once the plugin has been installed and activated, you will automatically be taken to the main setup page where you need to connect your Mailchimp account and move forward with setup.

If you aren’t taken there automatically, just click on the “Mailchimp” link that is now located in the left menu area of your dashboard.

Let’s get the plugin connected and set up together.

Connect Mailchimp Account to WooCommerce

Integrate Mailchimp With Wordpress

At this point, you will be on the connect page for the plugin. You first need to connect Mailchimp to WooCommerce before you can add a signup or opt-in form to your online store.

Note: Remember, you need a MailChimp account to continue this tutorial.

Click on the “Connect” button to get started.

You will see a popup window open that asks you to log in and authorize your Mailchimp account using your username and password. Go ahead and log in.

Mailchimp Wordpress New Post Notification

Once you are logged in, you will see a box that asks you to authorize Mailchimp for WooCommerce. Go ahead and click on the “Allow” button at the bottom of the box.

Once you do, this the box will close and you will be taken back to the main plugin connect screen. Here you will see a “Connection in progress” update. This means the plugin is trying to connect.

Store Settings

Once the plugin has successfully connected to your Mailchimp account, it is time to finish up some configuration. You will see now that you can fill out some store settings data.

Fill all of this out how you see fit based on your store. When you are finished, click on the “Next” button.

Audience Defaults

Here, you can fill in the data for your audience default settings. This is the info your audience will see. Again, click on the “Next” button when you are finished.

Audience Settings

Finally, select your audience settings and choose the list to sync everything. If you have more than one list in your Mailchimp account, you need to choose the one to sync all data and info.

When you are done with your selections, click on the “Start Sync” button.

That’s it! You are all set and good to go. You have successfully connected Mailchimp to WooCommerce and you can now reach your customers using all sorts of functions that the plugin provides.

Remember, the plugin only adds a simple little checkbox to the checkout cart portion of WooCommerce. It simply says “Subscribe to our newsletter.”

Wordpress Mailchimp Subscribe Plugin

You can see that the box is auto-checked during the checkout process. The customer will need to uncheck it if they do not want to be subscribed. Once they are on the list, all of their purchase data is sent to Mailchimp.

Overview and Historical Analytics Data

Back on the main settings page, you will see your full overview. Remember, you can make changes at any time. We set all the tabs up already above, but feel free to go back through them and change or update anything you need.

Process Historical Data

If you want to, you can process historical analytics and data based on past customers and orders. To do this, simply click on the “Get Started” button and follow the process.

This will sync up all past purchases and customer data and link it to your main overview.

Final Thoughts

Linking Mailchimp to WooCommerce is one of the best ways to boost online sales and connect on a more personal level with your customers.

Both of the plugins provide a ton of data that you can use to really gain more traction and even increase your customer base over time. If done correctly, you can use all the avenues the plugin provides to build your brand up.

The process of connecting the two plugins and getting it set up is not difficult. Simply have WooCommerce up and running and connect it to your already existing Mailchimp amount using the information above.

I hope this tutorial shows you how beneficial and easy it is to connect Mailchimp and WooCommerce together.

Have you used a different Mailchimp plugin to try and integrate with WooCommerce? Have you found this increases sales and customer engagement?

Author: Jeremy Holcombe

Growing up in Hawaii, Jeremy started his freelance writing career doing resumes, business plans, article writing, and everything in between. He now specializes in online marketing and content writing and is part of the Content Marketing Team at GreenGeeks.

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